PassKey Strategies
At PassKey Strategies, we deliver programs and systems that address the number one problem facing self-employed entrepreneurs and small business owners – ‘how to’ strategies and tactics to get and keep more ideal customers and build a sustainable growth business. Our proven programs achieve game-changing results by helping owners focus on creating market niches they can own dominate, and on developing a system for attracting and retaining (sustaining) loyal, referring, and profitable customers.
We have seen hundreds of clients and other small business owners struggle with the challenge of building the business with effective marketing and selling while they are also delivering on the product or service. Without an effect ‘market’ strategy, ineffective marketing tactics result in poor results that then lead to the chasing of the wrong customers and working long hours without the expected return. The result is a no-win cycle of slashing prices in order to get new business.
With this common struggle in mind, and our expertise, we have developed The Profit Niche Program, a hands-on guide through the 8 key steps to creating “a profit zone you can own”, along with strategic planning and leadership execution/accountability services tailored for the self-employed business owner. The results our clients achieve include distinct competitive advantages, more loyal and referring customers, and a clear strategy to get out of the no-win situation of having to discount prices to get new business.
Our personal and business goals are to help entrepreneurs and small business owners achieve greater profitability with less effort and enjoy the personal benefits of the real reason they started their businesses.
Larry Warnick, President and Chief Strategy Officer
My mission with PassKey Strategies is to help entrepreneurs experience breakthrough results by becoming problem solvers for their ideal customers, creating niche solutions that solve those problems and attracts the right customers, and dominating the niche by developing loyalty and referral business.
I honed my market strategy, sales, business development, leadership, and ‘go-to-market’ skills with over 25 years of successful business and management experience in technology and service firms ranging from start-ups to Fortune-level. In these roles, I was responsible for defining market strategies, developing solutions and getting them to market profitably, P & L, sales and channel development, and team leadership. I successfully improved product – and service-line revenues and profitability in every instance.
Some traits that I bring to bear are the ability to think and act strategically, the mindset to not settle for thinking ‘out of the box’ when you can define and create your own box, the experience to know that big enterprise strategies and tactics aren’t always effective for the small business, insight to know that assumptions without validation can be killers, loyal customers are the key to long-term success, and always follow your dream.
Ruthanne Warnick, Principal and Chief Loyalty Officer
Ruthanne Warnick brings 30 years of leadership, managerial and customer relations experience to her role with PassKey Strategies. Her skills and knowledge have been developed in the small business, corporate and volunteer non-profit arenas. Working in this wide range of environments has provided Ruthanne with opportunities to engage, service and support clients, develop and deliver leadership workshops and educational programs, and train hundreds of volunteer leaders. She strongly believes in the value of customer loyalty and teaches small business owners and non-profit organizations how to build relationships and develop loyal customers, clients, donors and members.
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